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傳阿里速賣通籌備「雙11」前啓動品牌出海項目
據內媒報道,阿里-W(09988.HK)(BABA.US)旗下跨境電商平臺速賣通AliExpress正籌備一項高規格品牌出海項目。該項目預計於今年「雙11」前啓動,並已向多家世界500強及知名品牌發出合作邀請,提供專屬支持。
同時,速賣通將在其App端開設新品牌專區,爲合作品牌提供流量及海外營運支持。據指小米-W(01810.HK)及泡泡瑪特(09992.HK)等品牌已加入「超級品牌計劃」。報道引述知情人士透露,此次合作增長目標設定激進,速賣通將通過專屬流量、本地化營銷及營運支持,助力品牌迅速拓展海外市場。
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