據報美團(03690.HK)「浣熊食堂」開放加盟 單店投資門檻150萬人幣
《新浪科技》引述消息報道,美團-W(03690.HK)旗下集中式外賣廚房品牌「浣熊食堂」近日啟動合夥人招募,首批開放加盟的城市僅限北京、上海、廣州、深圳和杭州,且以單店合作為主,暫不開放區域代理。
據悉,美團對合夥人的硬性要求主要涉及前期投資資金約每間店150萬元人民幣(下同),合夥人需要提供100萬元以上的現金或資產證明;合夥人需要已經獲得位於外賣熱門商圈、建築面積500至1,000平方米且剩餘租賃年限不少於8年的物業。
美團還建議合夥人額外配置約100萬元的動態營運資金。而除了前期裝修投資外,合夥人還需要繳納品牌保證金以及合作服務費、品牌管理費等多項合作啟動和支持費用。惟在加盟開放初期,美團針對部分費用推出全免或限免的優惠政策。
此外,「浣熊食堂」的合夥人只負責獲取點位、裝修施工以及必要時協助入駐的外賣商家辦理證照,美團則負責招商、定價、營銷、現場管理、招聘培訓和考核店長,但店長的基本工資由合夥人承擔。
截至7月初,「浣熊食堂」已在北京、杭州等地營運10間門店,超過100個餐飲商家入駐。未來三年,美團將在全國各地投資建設1,200間「浣熊食堂」。
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