Canalys:第三季全球智能手機市場僅跌1% 三星出貨量居首
市場研究機構Canalys發表報告指出,第三季全球智能手機市場僅下滑1%,由於廠商在第二季庫存狀況改善,並在第三季推出新品,因此出貨量達2.93億部。
當中,三星位居榜首,得益於更早的折疊屏新品迭代穩固市場地位,出貨量達5,740萬部,按年跌10%,市佔率由去年同期的22%降至20%。
蘋果(AAPL.US)緊追在後,在iPhone 15新品需求的推動下,出貨量按年跌6%至5,000萬部,市佔率跌1個百分點至17%。
由於小米(01810.HK)在新興市場的強勁表現,使其排名第三,出貨量達4,150萬部,實現2%的年增長,市佔率持平於14%。
OPPO(包括一加)位居第四,出貨量按年跌8%至2,640萬部,市佔率跌1個百分點至9%。
傳音(包括Tecno、Infinix和iTel)繼續保持第五的位置,延續上季的強勁勢頭,出貨量按年增長40%至2,600萬部,市佔率升3個百分點至9%。
Canalys高級分析師Sanyam Chaurasia表示,小米和傳音保持上季的強勁表現,使其成為前五名中唯二實現增長的廠商。
Canalys研究分析師鍾曉磊稱,預期明年全球智能手機市場將在謹慎態勢下實現溫和增長。各廠商在今年底預計會有相對健康的庫存水平,並有足夠的空間為迎接潛在的需求復甦而重建庫存。然而,由於地區衝突和地緣政治等風險因素,地區之間的表現將出現分歧。因此,廠商需要在發展策略上保持靈活性,從而抓住特定區域的增長機會。目前中長期的市場增長仍因主要市場換機周期延長等因素而遭遇瓶頸。
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