對產品沒信心？蘋果將MR頭顯銷量預期下調三分之二
蘋果的內部預測顯示，隨着該公司在後續版本中改進MR頭顯的功能並降低價格，它最終所帶來的變革程度有可能與iPad或Apple Watch齊平。該產品可能每年會爲蘋果貢獻超過250億美元的收入。
當地時間5月18日週四，據彭博援引知情人士報道，蘋果公司已將其期待已久的混合現實（MR）頭顯的銷售預期下調了約三分之二。
報道指出，蘋果最初希望每年銷售約300萬臺，但現在已將銷售預期削減至約100萬臺，隨後又下調至了90萬臺。相比之下，蘋果每年iPhone手機的銷售量超過了2億部。
MR頭顯可以在現實世界的視圖上疊加數字對象，人們普遍預計它將成爲蘋果的下一個主要產品。蘋果將於6月5日舉行全球開發者大會，預計將在會上展示該款頭顯，最早要到秋天才能向大多數用戶進行交付。在過去多年時間，蘋果團隊一直潛心研發，並且多次推遲了發佈時間。
彭博今年2月曾報道，這款頭顯預計售價高達3000美元左右，是Meta Platforms最昂貴的Quest Pro頭顯售價的三倍。
雖然下調了銷售預期，但蘋果的內部預測顯示，隨着該公司在後續版本中改進MR頭顯的功能並降低價格，它最終所帶來的變革程度有可能與iPad或Apple Watch齊平。該產品可能每年會爲蘋果貢獻超過250億美元的收入。
彭博認爲，與其他VR頭顯製造商一樣，蘋果也未能解決一些核心技術問題。雖然蘋果希望對部分功能進行改進，但這些功能不如公司最初設想的那麼先進，比如充當外部Mac的顯示設備和進行多人視頻通話。
與此同時，蘋果一名前任營銷高管給這個硬件“澆了一盆涼水”。曾經負責蘋果市場營銷工作的前任高管邁克爾·加滕伯格（Michael Gartenberg）表示，蘋果增強現實頭顯可能成爲有史以來最糟糕的科技產品之一。
加滕伯格指出，蘋果這一頭戴設備是一個高風險的“賭博”，最重要的原因是競爭對手推出的類似產品沒什麼市場。目前，包括 Magic Leap 以及微軟公司均銷售增強現實頭戴設備，但是銷量相當平庸。據透露，蘋果一些員工也對這一產品憂心忡忡。
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