美團(03690.HK)旗下美團優選調整定位爲「明日達超市」
據《新京報》引述美團(03690.HK),旗下社區電商業務美團優選的品牌定位已升級爲「明日達超市」,未來將通過覆蓋城鄉的自提點網絡,改善「最後一公裏」消費體驗。
美團優選表示,目前捷便和幸福感成爲消費需求升級的重要體現,即時零售、社區電商等新業態不斷涌現,零售平臺等市場也加快改善「最後一公裏」消費體驗,爲迎合新的消費趨勢,將其品牌定位升級爲「明日達超市」。
相關負責人亦表示,未來美團優選將通過覆蓋城鄉的自提點網絡,連接本地優質供給與消費需求,滿足用戶對「省+便利」的需求,將不斷髮揮平臺優勢,搭建覆蓋內地全國的物流體系和自提點網絡,促進線上線下融合。
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