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天猫副总裁:今年天猫618用户消费体验反馈较去年正面
阿思达克 06-08 11:36
阿里巴巴(09988.HK)旗下天猫事业群副总裁杨光表示,今年618活动收到关於天猫618的用户消费体验反馈比去年更正面,是一个良性鞭策。

杨光表示,今年天猫618设计为历届活动中折扣率最深的一次,所有参与用户都能享用满200减30元人民币的消费券,贯穿整个活动周期。其次,今年天猫618的预售时间从凌晨0时提早至晚上8时开始,更符合用户的作息时间。对於商家而言,对用户服务能力都会大幅提升,因以往过了凌晨0时,商家端的服务质量、服务时长、服务解决方案的供给都会略为打折扣。

杨光认为,与其说成要为天猫618定下成功指标,认为这更是一种回应社会期待的指标,主要从三方面体现出来,包括是否满足消费者的体验;是否帮助到商家成长;是否带来业务或工具创新。

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