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騰訊(00700.HK):將部分利潤投資三大領域 包括企業服務、遊戲及短視頻
阿思達克 05-21 08:33
騰訊(00700.HK)昨收市後公布去年業績,公司展望未來時表示科技進步將為消費互聯網及產業互聯網活動帶來大量機會。因此,公司將主動加大投入,把2021年的部分利潤增量投資於新的機會,投資三大領域包括企業服務、遊戲及短視頻內容。

公司指,短視頻內容方面正在培育視頻號的內容生態,連接用戶與現實生活內容,並讓優質內容創作者能夠觸達消費者,正在加強長短視頻服務之間的協同效應。通過騰訊視頻與微視的合併,騰訊將利用本身於短視頻的能力進一步助力長視頻業務的發展。公司將提升自製內容的生產能力,以進一步擴充IP內容庫,並且提供可讓創作者改編的視頻素材。

遊戲投資方面,公司正在增加對遊戲開發的投資,尤其專注於能夠吸引全球用戶的大型及高工業化水準遊戲,建立其IP和跨媒體聯動,以及投資於先進技術以提供下一代遊戲體驗,例如雲遊戲。

企業服務投資方面,騰訊指將會進一步投資在人才及基礎設施等領域,支持業務的迅速發展,將加強效率辦公SaaS產品及安全軟件,以及與SaaS供應商及獨立軟件供應商的合作夥伴關係和對它們的投資,以支持客戶的數字化需求。通過提升公司在醫療保健、零售、教育及交通等關鍵垂直領域的向上銷售及交叉銷售能力,將為企業提供智慧解決方案及為用戶提供消費性產品。

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