賣多少付多少！淘寶直播率先改革坑位費，不再一刀切收取
直播行業普遍存在的坑位費問題有望得到根本解決。
記者從4月28日的淘寶直播盛典獲悉，近期，淘寶直播對平台帶貨的"坑位費"收費模式進行了改革：坑位費不再"一刀切"收取，新增了坑位費與銷量直接掛鈎、等比例結算的收費方式。
也就是説，以後，商家與主播合作帶貨時，主播可能不能再收取高昂的坑位費，而是賣多少貨，等比例收多少坑位費。
收取坑位費是直播行業的一個慣例。主播在帶貨時，會按慣例對每一種商品收取一定的佔位費，也叫坑位費。此前，行業內出現過主播收取高昂的坑位費，但最後實際銷量很少的帶貨翻車現象，因此收到社會關注。
淘寶直播推出的此項改革，可以讓商家根據最終確認收貨的銷量，來等比例地支付主播坑位費，給商家帶來更多保障，也讓這一行業問題有望得到根本性解決。
具體來説，如果一位商家找淘寶主播帶貨，以前，在傳統的一口價模式下，無論最終直播帶貨銷量多少，商家都要給主播支付這筆坑位費。
以後，商家可以選擇"坑位費和銷量掛鈎"的模式：首先，商家和主播確定目標銷量之後，可以填入淘寶直播後台系統，然後根據最終銷量，賣多少就付多少坑位費，坑位費和實際銷量掛鈎，等比例結算。
開播後15天，如果實際銷量低於目標銷量的20%，那商家無需支付任何坑位費，淘寶直播平台會進行干預，將商家預付的坑位費全額退款給商家。
開播後15天，如果實際銷量高於目標的20%，則要再等到直播後的第30天來看最終消費者確認收貨的實際銷量有多少，商家根據最終確認收貨的實際銷量與目標銷量的比值，來等比例地支付坑位費。比如，銷量目標是 10萬件，而最終確認收貨的銷量是8萬件，那商家只需要支付坑位費的80%即可。
當然，如果最終賣的比設定銷量更多，商家也無需支付更多坑位費。
據瞭解，淘寶直播在推出這項改革後。已經有部分商家和主播嘗試了這種新模式，從反饋結果來看，得到了商家和主播的認可，有了保障之後，商家更敢在直播間投入資源。
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