大和:重申騰訊(0700.HK)買入評級 目標價870港元
大和發表研究報吿指,今年對於騰訊(0700.HK)的遊戲來説,仍是光明的一年。該行繼續期待集團手遊《地下城與勇士》及《英雄聯盟:激鬥峽谷》的推出,這將支持該行對集團今年智能手機遊戲收入按年增長19%的預測。大和維持騰訊目標價870港元,重申買入評級。
大和表示,集團廣吿業務短期內或遇到小挑戰,而其視頻帳户將創造更多長期機會。騰訊的視頻帳户的活躍用户在去年中期達2億,認為集團在通過微信發佈資訊和教育性視頻面具有優勢。由於集團正改善feed推薦功能,因此要獲得盈利不太可能成為當前的重點。另一方面,該行認為,視頻feed廣吿將成微信中另一個重要的廣吿來源。
該行又指,在重新考慮遊戲和廣吿收入的假設後,會適當地調整對集團2021-23年的收入和盈利預測。

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