淘寶特價版升級食品生鮮直供體系
淘寶特價版宣佈升級全品類源頭直供體系,包括增加食品生鮮的供應,強化競爭優勢。中國的工廠、產業帶商家及農民正在透過淘寶特價版擴大業務,觸達此前難以接通的欠發達地區,並連接追求性價比的平台消費者。
食品生鮮方面,淘寶特價版將會打通阿里巴巴數字農業體系,直連10,000個農產品直採基地,借助中國超過1,000個縣域中心倉和超過30,000個鄉鎮共配點,來自源頭產地的蔥、薑、蒜、米、麵、油和時令水果,將源源不斷走進欠發達地區消費者的餐桌。除了升級食品生鮮的直供體系,將會有超過1,000個時尚品牌通過淘寶特價版提供高性價比的商品,豐富平台上的快速消費品選擇。
阿里巴巴(09988.HK)副總裁、C2M事業部總經理汪海指,淘寶特價版向來致力於滿足市場需求,看到欠發達地區消費者對健身和保健產品的強烈需求,這反映人們對健康生活方式的追求,希望通過源頭直供優質產品來滿足他們的需求,從而降低成本。
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