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市场监管总局对提升直播带货平台产品质量开展行政指导
阿思达克 03-16 16:25
内地为提高直播带货产品供给质量,保护消费者权益,维护直播带货市场公平竞争秩序,促进直播经济规范健康发展,更好服务扩大国内市场,近日,市场监管总局对提升直播带货平台产品质量组织开展了行政指导。

市场监管总局对直播带货平台提出要求包括:要提高质量意识,筑牢直播经济持续健康和高质量发展的基础;落实产品质量法、标准化法、消费者权益保护法、电子商务法等法律法规要求,依法依规规范发展;各直播带货平台要迅速对直播带货产品质量进行自我对照和全面检查。

同时,要争创「品质直播」,围绕强化平台内部产品质量管控,发挥信用的惩戒力和约束力;建立消费投诉「绿色通道」及积极配合相关政府部门做好产品质量监管工作等。

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