廣東徐聞"菠蘿的海"火遍全網，阿里數字化能力助當地果農增收
"我們現在每天在地裏摘菠蘿，從早到晚12個小時都不夠，都沒時間吃飯，我只有兩分鐘給你説。"
廣東徐聞的菠蘿農户林茂近期忙到顧不上三餐，"今年的菠蘿田間收購價比原來的每斤1元多上漲到每斤2.8元至3元，這是30年來最高的價格"，難掩喜悦的他吿訴記者，目前果農們每天都在忙着採收發貨，希望抓住近30年最好的銷售行情。
(圖説："菠蘿的海"火遍全網，徐聞果農忙碌採收)
據瞭解，徐聞的菠蘿不僅產量高，還果大、汁多、吃起來口感清甜如蜜，以其超高的品質被列為"國家地理標誌保護產品"。徐聞還擁有一個浪漫的美譽--"菠蘿的海"，當地濕潤的熱帶季風氣候、一年四季充沛額陽光、緩坡地貌以及磚紅土壤，共同孕育出中國大陸最南端的頂級菠蘿。
果豐價好，也讓全國的採購商湧入"菠蘿的海"。根據阿里巴巴平台數據顯示，3月以來，"徐聞菠蘿"搜索量同比去年增長10餘倍，銷量環比一週前增長近8倍。3月4日上午，"大陸也有頂級菠蘿"站上淘寶全網熱榜。
為了讓更多消費者享受到鮮美的正宗徐聞菠蘿，3月5日，阿里旗下聚划算聚新鮮上線專題活動"菠蘿的海"，優選正宗原產地的徐聞菠蘿，運用數字化能力果農打通產銷對接通路，也進一步讓"菠蘿的海"美名遠揚。
2020年疫情期間，徐聞菠蘿滯銷嚴重，很多菠蘿直接爛在地裏無人去採收，當地果農開始尋求互聯網平台新出路，"我們家早幾年就在淘寶上開店，疫情下又通過淘寶直播賣貨，有效對沖了疫情影響。"林茂説，自己的天貓旗艦店專門銷售徐聞菠蘿，最近一個月成交訂單更同比增長達10倍。
(圖説：優質優價的徐聞菠蘿線上熱賣)
數字化農業的探索，為果農帶來了更多紅利。2018年底，徐聞菠蘿就與阿里旗下盒馬合作，通過源頭直採、改善冷鏈運輸環節等形式，幫當地菠蘿產業升級。時任徐聞縣縣長吳康秀表示，菠蘿是徐聞縣的經濟產業支柱，也是徐聞縣大部分居民收入的主要來源，盒馬的新零售模式正不斷改造傳統農業，對農產品標準、冷鏈運輸、甚至農產品品種改良都提出新的要求，成為地方農業產業升級的一大助力。
"我奶奶説種了一輩子菠蘿，頭一回遇到行情這麼好。"林茂指出，今年徐聞菠蘿品質更是好於往年，好品質還賣上了好價格，當地果農都樂開了花。
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