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調查指印度禁PUBG Mobile拖累遊戲直播收看量
阿思達克 11-09 15:08
據調查機構Newzoo發表的報告指,第三季騰訊(00700.HK)旗下《PUBG Mobile》在Twitch及YouTube上直播觀看量達3.31億小時,是所有遊戲中排名第三,而大部分觀看量是來自印度,而同時非手遊版的《PUBG》觀看量則為4,960萬小時,排名21。惟近期《PUBG Mobile》的觀看量微跌,主要因為印度政府計劃在當地禁玩相關遊戲。

該行指出隨著中印緊張關係升溫,印度政府在9月份禁止118隻中國應用程式包括《PUBG Mobile》及《PUBG Mobile Lite》,而在10月尾騰訊暫停當地PUBG用戶的服務。在禁令前《PUBG Mobile》在當地累計逾1.5億次下載,而以觀看量計遊戲四大直播主亦是以印度為基地,受禁令影響遊戲直播觀看量由8月份的1.34億小時跌至9月份的6,120萬小時,而10月份觀看量更進一步跌至4,860萬小時,拖累遊戲逾一年來首次跌出頭十位,而遊戲的四大直播主於8月至10月的直播收看時數亦錄75%的跌幅。

該行早前認為Garena旗下的《Free Fire》將成《PUBG Mobile》被禁的最大得益者,之前《Free Fire》在印度遇上瓶頸,但自《PUBG Mobile》於印度被禁後環境大有改善,9月份其直播觀看時數及觀眾已超《PUBG Mobile》。

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