《大行报告》瑞信:腾讯(00700.HK)按计划丰富微信生态系统内容 改善闭环体验
瑞信发表报告表示,参加腾讯(00700.HK)在9月9日至11日在网上举行2020年全球数字生态系统峰会,讨论的主题广泛涵盖了包括产品更新以及有关产品前景的讨论零售,金融,医疗,教育和运输等各个行业的数字化。总体而言,该行看到腾讯正按计划在微信生态系统中进一步丰富内容,增强了商家数字化,改善闭环体验,并为进一步发展盈利潜力。同时,对包括云,5G和AI在内的工业互联网的投资仍然是长期推动增长的战略重点。
该行指腾讯近期股价驱动关键仍是游戏发布,金融科技业务以及广告的估值上行空间,维持对腾讯「跑赢大市」投资评级及目标价641元。
瑞信表示腾讯网游务方面,据Gamma Data的报告,相信中国手游产业收入有望在今年达到2,000亿元人民币规模,按年增幅26%,指云计算、大数据和AI技术与在线行业的未来发展紧密相关。该行指腾讯凭藉其市场份额首位和向70%以上的中国网络游戏公司提供服务的云服务,促进网络游戏产业革命具良好的布局。
该行表示,微信小程序计划已成为关键的零售基础设施,到2020年MAU超过4亿,结合微信支付,微信工作和微信搜索,它帮助建立了一个封闭的循环交易系统。在新冠疫情後,小型程序加速了电子商务的渗透,今年首八个月,小程序带来的GMV按年增长115%,2019年全年为8,000亿元人民币。(wl/k)
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