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Burberry夥腾讯(00700.HK)於深圳万象城推「社交零售」店
阿思达克 07-24 14:37
Burberry公布与腾讯携手开创「社交零售」的全新概念,旨在打造一个以「社交零售」为概念的探索空间,新店将在2020年7月31日於深圳湾万象城开幕,腾讯为其提供技术支持,冀打造一个能够鼓舞和感染奢侈品消费者的探索空间,通过在店内和社交媒体上的新颖体验,让顾客能与品牌和产品充分互动。

而落成於深圳的「Burberry空-间」是双方合作计划的第一步,技术合作的第一步是将社交平台的互动体验融入实体零售环境中,通过专门的微信小程序,顾客可以解锁专属内容和个性化体验,并将其分享给他们的好友。

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