富瑞:升阿里巴巴(9988.HK)目標價至294港元 評級“買入”
富瑞發表研究報告指,阿里巴巴(9988.HK)在商業化持續改善下,2021財年的網站成交金額(GMV)可按年增長17%。該行維持其“買入”投資評級,目標價由274港元上調7.3%至294港元。
報告指出,阿里巴巴截至今年3月業績穩固,其客户管理及佣金收入更帶來驚喜。富瑞指,阿里2021財年的收入指引超過6500億元人民幣,與該行預期一致,即使面對環球市場的不確定性,仍看好阿里的前景。
富瑞認為,阿里在較低端的城市有巨大的潛在增長,產品選擇也豐富,而多個增長引擎、直播、本地零售及物流都能帶動長期增長。此外,阿里巴巴的強勁科技能力能為其在數字經濟中鶴立雞羣。
富瑞又指,在公共衞生事件影響下,顧客已把購物習慣由線下轉為在線,相信網上消費會加速發展。

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