阿里巴巴第三季度财报:淘宝用户数突破8亿,淘宝直播用户同比增一倍
格隆汇2月13日丨阿里巴巴集团公布截至2019年12月31日的季度业绩显示,中国零售市场移动月活跃用户达8.24亿,较2019年9月增长3900万,创12个季度以来新高。年度活跃消费者达7.11亿,同比增长1800万。 截至2019年年末,淘宝移动月活跃用户首度突破8亿,反映淘宝天猫对消费者的综合吸引力稳步提升。阿里巴巴集团董事会主席兼首席执行官张勇表示,对于用户参与度尤其是社交电商内容的持续投入,推动了年度活跃消费者的显著增长。 阿里Q3财报首次公布了淘宝直播业务数据。2019年12月,观看淘宝直播的月活跃用户和淘宝直播带动的GMV,都同比增长超过一倍。财报表示,淘宝直播助力商家及网络红人通过直播方式与粉丝及消费者进行营销互动,已经成为淘宝天猫商家最为快速及有效的销售模式之一。
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