高盛:下调Twitter目标价以“反映该公司的广告问题”
高盛周四(24日)下调了Twitter的评级,原因是这家社交媒体公司的业绩表现不佳。
高盛将该股评级从买入下调至中性,并将目标价从52美元下调至34美元。高盛还下调了其2019年、2020年和2021年的收益预期,以“反映该公司的广告问题”。
高盛的希斯-特里(Heath Terry)在一份客户报告中表示,“由于对广告平台补救措施缺乏可见度,Twitter是否有能力推动更广泛的广告客户需求还存在不确定性,以及进一步倍数压缩的风险,促使我们将评级降至中性。”
由于产品问题和低于预期的广告“逆风”影响了第三季度的业绩,Twitter股价周四下跌了20%。广告收入只增长了11%,而第二季度增长了29%,产品缺陷对广告定价产生了负面影响。
Twitter公布每股收益17美分,收入8.237亿美元,而根据Refinitiv的数据,华尔街预测每股收益20美分,收入8.74亿美元。
高盛目前预计,2019年底每股收益将从1.98美元降至1.87美元,收入从36.12亿美元降至34.59亿美元。
特里说,尽管评级下调,高盛仍然认为Twitter的价值仍在显著增长,“基础广泛、不断加速的DAU增长”就是证明。
Twitter在第三季度报告了1.45亿的每日可货币化活跃用户,这是一个衡量每天在平台上显示广告的活跃用户的新指标。
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