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2019生鲜电商行业洞察:预计2020年将突破3000亿,前置仓模式或将成为赢家
格隆汇 08-30 12:36

作者:MobTech 

来源:MobTech官微

MobTech分析师观点

1.市场规模:2018年生鲜电商市场规模已接近2000亿,未来仍将保持高速增长,预计2020年将突破3000亿;

2.行业现状:生鲜电商行业历经野蛮生长期、行业洗牌期,目前已过渡到稳定发展期。通过市场细分,目前有前置仓模式、到店+到家模式、社区模式和传统电商模式等四种模式;

3.用户画像:一线城市25-34岁有娃女白领,力求在便宜便捷最大化的前提下,追求品质生活;

4.未来趋势:综合考虑运营难度和开店成本,以每日优鲜为代表的前置仓模式或将成为赢家。

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