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字节跳动宣布要做全网搜索百度真正的危机来了
格隆汇 08-01 14:45

作者:张庆、轻音 

来源: 猎云网

字节跳动入局搜索引擎,对百度而言,真正的危机来了。
7月31日晚,字节跳动在其“字节跳动招聘”公众号上正式对外为“字节跳动搜索部门”招聘员工。
图源: 字节跳动招聘公众号
据招聘广告显示,字节跳动要做全网搜索 搜索团队有来自公司推荐/广告/AILab的,也有来自Google/百度/Bing/360搜索的,涵盖了推荐、广告、IR、NLP、CV等技术,已跑在NLP、推荐等技术的最前线,应用大规模机器学习等方法,同时也在研究更适合搜索的秘密武器。

字节跳动招聘的公众号写到,搜索团队有来自公司推荐/广告/AILab团队的技术精英,有从Google/百度/Bing/360搜索团队的搜索技术骨干,也有毫无搜索经验但飞速成长的团队未来之星。

字节跳动搜索部门团队 图源:字节跳动招聘公众号

目前,字节跳动覆盖了今日头条、抖音、西瓜、火山、懂车帝等产品,计划打造一个理想的搜索中台架构。
根据招聘文上,字节跳动搜索团队新员工的工作感受也透露出一些关于字节跳动搜索引擎的内容:
新员工顾同学表示,在加入字节跳动之前,并未听说公司有做搜索相关的内容,进了项目组以后,才发现这果然是一个还没有上线的新项目。 然而项目虽未上线,却已运作上万台机器。
新员工陈同学表示,大家一起挑战全网搜索引擎从无到有和万亿级数据量所带来的算法和架构难题,除了传统搜索引擎的做法,这里还有一些更前沿的尝试并卓有成效。
新员工黄同学表示,公司对搜索很重视。
字节跳动在今年3月份就在旗下的今日头条悄然上线了站外搜索的功能,但当时搜索出来的结果依然是以今日头条站内的内容为主。
前几日才爆出字节跳动将推出新款锤子手机。 如今字节跳动又要在搜索引擎上“火力全开”,野心着实不小。 字节跳动做全网搜索,无疑是直接对标百度,百度搜索迎来最强对手。
之前,网上一篇《搜索引擎百度已死》,就将百度搜索推上风口浪尖上,百度一度是国内互联网搜索引擎老大。 根据StatCounter统计的数据,截止到2018年年底,国内搜索市场,百度市场份额接近 70%。
但近两年百度的地位开始被动摇,但主要原因在于百度自己。 如今,字节跳动的入局,对百度而言,真正的危机来了。
公开信息显示,前 360 搜索总经理吴凯 于2018 年底就加入了字节跳动,任搜索业务负责人。 而今日头条的崛起也是得力于智能推荐的创新。 目前,字节跳动手握众多用户与巨大的流量,有今日头条、抖音等大流量App ,字节跳动的搜索引擎必将对百度产生非常直接的威胁。
百度搜索若不变,就只能被超越。
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