騰訊(00700.HK)擬打造直播與電商生態促進視頻號變現

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騰訊(00700.HK)擬打造直播與電商生態促進視頻號變現

阿思達克 03-20 17:54

騰訊(00700.HK)董事會主席兼首席執行官馬化騰表示，在總用戶使用時長翻番，推薦算法優化下，視頻號去年日活躍用戶數(DAU)及人均使用時長增長，推動全年視頻號總用戶使用時長按年增長超過一倍，同時，廣告AI模型改進，亦有助顯著提升精準投放效率。總裁劉熾平表示，見到視頻號業務增長非常迅速，而且具有龐大發展潛力，相信DAU及使用時長仍有較大提升空間，有計劃打造視頻號直播與電商生態，預期透過匹配創作者與品牌營銷活動等方式，可促進該業務變現。

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