攜程(09961.HK)夥漢中機場打造漢文化主題機場
攜程-S(09961.HK)公佈,與漢中機場共同打造的漢文化主題機場於上週六(18日)正式對外揭幕。
據瞭解,漢文化主題機場的創新設計和場景打造,旨在圍繞年輕客羣個性化、體驗式的消費需求,通過沉浸式漢文化的氛圍營造,以及攜程營銷矩陣的積極賦能,吸引年輕用戶到漢中體驗、進而帶動當地的旅遊消費和經濟增長,進一步提升漢中旅遊的知名度和好感度。
攜程業務相關負責人表示,通過在機場內設置主題展覽、藝術品展示、文化表演等活動,使機場不單是一個簡單的交通樞紐,更是一個城市代言打卡點,是具有獨特魅力和吸引力的旅遊目的地。
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