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国家市场监督管理总局公布规范促销行为暂行规定

阿思达克 11-06 07:53
国家市场监督管理总局公布《规范促销行为暂行规定》，对经营者在开展促销时「先提价、再折价」的现象，明确规定折价、降价的基准等。

该规定对经营者采取有奖销售方式进行促销经营行为作出进一步规定，明确有奖销售的类别，细化不正当有奖销售行为的认定标准，将抽奖式有奖销售的最高奖金额由原来的5,000元人民币(下同)提高到50,000元，并对经营者在有奖销售过程中的义务进行了规定，为企业合规提供更加明确的指引。

此外，该规定加强反不正当竞争法、价格法等法律法规的衔接，明确法律适用相关问题，如促销行为中构成虚假宣传、商业贿赂、不正当有奖销售的，适用反不正当竞争法的相关规定处罚。

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