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英國外賣公司戶戶送宣佈撤出香港,用戶或轉向Keeta等本土平臺
格隆匯 03-10 16:27

3月10日消息,英國外賣平臺戶戶送(Deliveroo)宣佈,正式撤出香港市場,將於4月7日終止運營,並將出售部分資產予Foodpanda。

戶戶送爲英國外賣公司,於2015年正式進入香港,目前在港運營已9年。據悉,其撤離香港市場的原因主要是經營困境,2024年,戶戶送香港佔集團全球總交易額的5%,但其盈利貢獻仍是負數。

戶戶送指出,基於香港市場的競爭環境,曾考慮過多個策略性方案,但其董事會認爲繼續運營不符合股東最大利益,最終選擇退出香港市場。

繼戶戶送撤離後,香港市場主要外賣平臺還有中國大陸美團旗下Keeta及德國外賣公司Delivery Hero旗下Foodpanda。

此前,香港市場調研機構Measurable AI曾公佈,按訂單量計算,截至2024年3月,Keeta市場份額爲44%,Foodpanda爲35%,Deliveroo爲21%。

有行業人士分析,因Deliveroo的運營策略更偏向於歐洲市場,長期存在水土不服,在其宣佈退出香港後,其用戶及商戶大概率會轉向Keeta爲代表的本地外賣平臺。

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