淘寶首次!服飾商家迎來大利好
3月9日,淘寶春裝大促全面升級。除了平台官方推出的紅包補貼和免單活動,淘寶還在首頁頂部增加專屬會場標籤,首次以首頁頂級資源位支持服飾類目商家抓住春裝銷售時機,完成生意爆發。
記者在淘寶APP首頁看到,頁面最頂部位置在常規的"關注"、和"推薦"之外,額外增加了"春上新"標籤,給春裝大促設置了醒目入口。據悉,淘寶春季大促的一系列措施,是在此前"服飾有好券"活動基礎上的全面升級,平台圍繞此次活動,給出了力度空前的補貼支持。

一方面,平台出資面向消費者發放數億消費紅包,支持商家帶動春裝銷量。消費紅包疊加品類滿減,疊加優惠力度最高可達八五折,預計帶動的促銷力度堪比雙11。
另一方面,平台加大投入,加碼升級春裝免單活動。淘寶替消費者買單,送出百萬免單名額支持商家促活。
春節假期結束後,淘寶服飾即開啟了為期7天的春裝免單活動;3月起,每逢週一,免單活動就會"返場"一次。兩期活動送出數十萬件免單春裝,不少商家因免單活動"爆單",店鋪活躍度、成交量因此獲得明顯拉動。
箱包店鋪"咔咔家"參與了首期免單活動,七天的週期內,免單活動商品爆單破萬件,店鋪訪問量相比日常成倍增長,店鋪其他單品銷量也明顯增加。"免單活動明顯把流量拉了起來,幫助店鋪打響了龍年開工‘第一炮’。""咔咔家"掌櫃吿訴記者。
而3月9日起,免單的力度、頻次都會全面增加,整個三月份預計送出百萬免單機會,單日免單數額最高或可達到十萬件級別。
上淘寶淘春裝,已成為無數消費者的"開春儀式"。據悉,淘寶服飾等相關行業商家紛紛踴躍報名今年的淘寶春季大促活動。有商家表示錯過了這一波,恐將失去今春最大的生意機會。不少商家同時報名滿減和免單活動,期待抓住機遇,在春季上新期間迎來一波可觀的生意增長。
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