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支付寶棋盤密雲升級 推出5C用戶資產模型
阿思達克 12-04 14:38
支付寶開放平台公布棋盤密雲升級,推出支付寶首個用戶資產模型──5C。5C用戶資產模型的推出,可以基於商家的用戶資產進行有效分析和診斷,及時識別商家營運弱項,給到指導建議。還支持和同行業、同級別商家進行橫向對比。 5C分層數據源涵蓋商家在支付寶側的全部可營運渠道,既包括燈火、繁星等公域營銷場景,也包括消息、會員、商家群、直播等多個私域場景;還涵蓋線下掃碼、入會、入群等用戶線下互動行為。 棋盤密雲支援商家在支付寶域內,基於自營運的用戶標籤體系進行人群生產、鏈接投放渠道等操作,基於隱私計算,還能幫助商家實現全網多平台的數據打通,讓商家在支付寶域內的用戶營運更加精準。
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