艾德韦宣集团(09919.HK)与复星国际附属就战略联盟订立合作协议
格隆汇 4 月 28日丨艾德韦宣集团(09919.HK)发布公告,集团已于2021年4月28日与复星国际(00656.HK)的附属公司Fosun Fashion Group Limited(“FFG”)就战略联盟订立合作协议,以利用中国对奢侈品牌的新兴需求。
在此战略联盟中,集团作为FFG在中国的首选营销伙伴,以探索扩展品牌的新业务模式及解决方案。此外,集团将为FFG所有品牌组合的首选一站式营销平台。
集团及FFG相信,中国乃全球奢侈品市场最具亮点的市场之一,具有指数增长前景,同时亦相信中国的电子商务及消费者期望对全球品牌至关重要。集团及FFG将携手合作,为 FFG于中国的现有品牌开创最佳惯例及业绩,同时探索在中国市场推出其他新品牌的机会。
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