天貓成立好藥聯盟 帶“好藥”標識的藥品可放心購買
為解決消費者日常面臨的購藥問題,4月21日,阿里健康宣佈,將聯合全球百強知名藥企組建“天貓好藥聯盟”,為消費者提供源頭好藥,將天貓平台上正品、便捷、優惠,配有專業用藥服務的藥品,打上“天貓好藥”的LOGO標識。凡是帶有“天貓好藥”標識的藥品,消費者均可以放心地購買。

天貓攜手全球百強知名藥企組建“天貓好藥聯盟”
什麼是好藥?每個人對於好藥的定義都不盡相同,這也造成了線上購藥時決策成本過高。“正品、齊全、便攜、優惠,還需要配備專業的醫生和藥師進行用藥指導”,是天貓平台對好藥標準的定義。
目前,絕大多數允許在互聯網銷售的藥品都能在天貓好藥平台上買到,這大大改善了偏遠地區藥品資源不平衡的問題,實現了好藥的普惠。消費者打開淘寶或天貓APP,可以發現帶有“天貓好藥”標識的藥品,在產品頁面上,明確標有詳細的用藥知識、配伍禁忌、藥品説明書、藥品追溯碼標籤等信息,可以降低購藥的決策成本。對於藥品相關的疑問,還可以通過藥師諮詢入口,免費向執業藥師在線諮詢用藥問題。
從北上廣深一線大城市到平頂山、遂寧、鶴壁這樣的地級市,全國一百多座城市的用户,購買“天貓好藥“標識藥品,均可享受專業藥品物流的次日達服務。未來一年內,天貓好藥還將推進全國藥品物流覆蓋區域與配送速度,讓更多三線以下城市以及偏遠地區,有好藥可用。
此外,對於有需要的重症患者,天貓好藥將攜手聯盟成員藥企開展慈善贈藥活動,通過阿里巴巴公益寶貝籌款平台進行善款募資,線上援助流程將更加便捷高效,完成援助申請的患者,可以足不出户領取援助藥品。
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