阿里(09988.HK)預料今年有8億消費者參與雙11活動
阿里巴巴(09988.HK)首席市場官董本洪表示,疫情後中國消費市場復甦步伐加快,預期今年有8億消費者參與淘寶天貓「雙11」促銷活動,是次共引入25萬個品牌,其中約5,000個為首次登場的品牌、逾2,600個為國際品牌。他指出,集團旗下的支付寶數字生活業務、考拉海購、餓了麼等亦會參與此次活動。
問及雙11銷售目標,他表示內部有清晰目標,但主要目的仍是期望透過促銷活動刺激疫情後消費情緒。菜鳥國際供應鏈總經理趙劍估計,今年雙11期間包裹配送量將較去年的18億個增加約30%。
阿里旗下東南亞電商平台Lazada亦有參與雙11活動。Lazada集團聯席總裁兼商業事業群主管劉秀雲指,是次活動包括2億款產品,將送出7億張折扣券,對在東南亞地區取得成功有信心。
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