回應支付寶獨家代銷基金 螞蟻:為不同客群提供錯位服務
據《新京報》報道,就支付寶平台獨家代銷基金產品引發了銀行與互聯網渠道代銷之爭的討論,螞蟻集團財富事業群總經理王珺回應稱,雙方服務客群並不相同,就基金業務而言,現有的存量基金用戶客單都在1萬元人民幣以下,這些用戶與銀行服務的用戶並不同,提供的是「錯位服務」。
支付寶昨日回應稱,與螞蟻集團兩者服務客群和服務方式並不相同,是互補的關系,支付寶通過降低門檻培養和服務長尾的理財用戶,並通過各類投教形式,讓大眾養成好的理財習慣。(wl/u)
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