阿里巴巴國際站9月採購節首週交易額按年增長1.6倍
阿里巴巴國際站舉行為期一個月的「9月採購節」,首週線上成交訂單數按年增長125%,實收交易額按年增長160%。
香港商家方面,首日的線上成交訂單數較去年採購節首日升176%,實收交易額較去年採購節首日升284%,活動開始後22秒即成交首單;首週的線上成交訂單數較去年採購節首週升151%,實收交易額較去年採購節首週升257%。消費電子行業線上成交訂單數按年增長231%;而家居園藝、美容個護行業的線上成交訂單數也分別較去年採購節首週增長158%及140%。
阿里巴巴國際站亞太區總經理郭奕麟預計,今年採購節可觸達全球2,000萬採購商參與,大促期間的B2B直播總場數預計將達到2萬場,創平台記錄,認為數字化新外貿是國際貿易發展不可逆轉的大趨勢。
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