品牌升级助力获客 平安好医生(1833.HK)近1个月累涨超70%
格隆汇4月20日丨
平安好医生(1833.HK)近期持续上涨,今日大涨8.96%报104.6港元,盘中再创历史新高价104.8港元,最新总市值1116亿港元。该股自3月20日启动上涨行情至今,1个月期间累涨达75%。
近期,平安好医生进行品牌升级,推出全新的slogan:拿起手机问医生,名医秒回送药快,清晰地勾勒出平安好医生“名医问诊秒级响应”、“闪电送药”等服务优势。疫情期间,伴随着在线医疗需求激增,更多用户使用平安好医生APP后,感受到在线看病买药的便利性,并且逐步形成品牌习惯。据《新闻联播》报道,疫情发生以来到4月8日期间,平安好医生累计访问人次达11.1亿,新注册用户量增长10倍。
2019年财报显示,平安好医生APP已经发展成为3亿人都在用的在线医疗APP,并在疫情之后,成为高速增长的数字经济代表公司,受到更多消费者和投资方的关注。
新的广告宣传片也向外界释放信号——平安好医生正不断发挥优势,夯实在线医疗核心业务,为3亿用户提供高效率、高品质的医疗健康服务。
目前,平安好医生的AI辅助诊疗系统已经覆盖3000种疾病,积累了超过6.7亿人次的海量真实的咨询数据,能够极大地帮助医生提升问诊效率,实现问诊“秒回应”。同时,依托平安好医生覆盖全国的医疗健康服务生态网络,用户足不出户就能享受到1小时送药到家的便利服务。
据第三方数据平台易观报告,平安好医生APP的流量和活跃度稳居国内互联网医疗健康平台首位。
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