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李寧(02331.HK)貿易戰短期未見大影響專注單品牌暫無併購計劃
阿思達克 06-14 13:13

李寧(02331.HK)主席兼代理行政總裁李寧出席股東會後表示,由於公司主要銷售在境內,故貿易戰未見大影響,但長遠而言或多或少會受影響。首席財務官曾華鋒指,由於公司不是賣奢侈品,故短期影響不會很大,但長遠一定要謹慎。

針對同業頻頻併購,李寧強調,公司專注單品牌、多品類策略,暫專注李寧品牌發展包括產品研發、市場推廣及供應鏈管理等,未有併購計劃。他續指,公司未來會看看如何更有效率利用直營或分銷渠道,坦言過往一些店舖效率不理想,故有不斷調整以提升能力、創造更好效率的店面,他又強調線上線下都有需要,每一渠道都有不同效率,而移動互聯網下亦有很多可融合。

針對首季公司銷售點數量減少,曾華鋒指,通常關店都會是在首季,若按年比較銷售點數量有增加,強調公司最主要仍是聚焦於店效。

針對非凡中國(08032.HK)配售李寧股份,同時作為非凡中國主席的李寧表示,會繼續支持公司,並無減持計劃。他又指仍在為李寧公司尋找行政總裁,如有消息會再作公布。

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