知乎-W(02390.HK)第二季度經調整淨利潤達9130萬元 核心用戶留存率和創作者活躍度均有顯著提升
格隆匯8月27日丨知乎-W(02390.HK)宣佈,2025年第二季度的總收入爲人民幣716.9百萬元(100.1百萬美元),而2024年同期則爲人民幣933.8百萬元。2025年第二季度的毛利率由2024年同期的59.6%提高至62.5%。
2025年第二季度的淨利潤爲人民幣72.5百萬元(10.1百萬美元),而2024年同期則爲淨虧損人民幣80.6百萬元。 2025年第二季度的經調整淨利潤(非公認會計準則)爲人民幣91.3百萬元(12.8百萬美元),而2024年同期則爲經調整淨虧損人民幣44.6百萬元。
2025年第二季度的平均月訂閱會員達13.2百萬人。
知乎董事長兼行政總裁周源先生表示:“我們連續第三個季度實現了非公認會計準則盈利。充分體現了我們精細化營運策略的持續成效,以及人工智能技術融合所帶來的效率提升。我們的社區保持着活躍的生命力,用戶基礎穩定,日活躍用戶訪問時長、核心用戶留存率和創作者活躍度均有顯著提升。人工智能現已深度融入我們的產品體驗,爲用戶和創作者不斷創造更大的價值。知乎也因此成爲人工智能相關內容、產品發佈和專家互動的重要平臺。我們相信,高質量內容、可信賴的創作者以及人工智能能力之間的協同效應,將持續強化我們的差異化優勢,併爲公司帶來顯著的長期競爭力”。
知乎首席財務官王晗先生補充表示:“第二季度,我們實現非公認會計準則淨利潤人民幣91.3百萬元,而上年同期爲非公認會計準則淨虧損人民幣44.6百萬元。毛利率同比增長約3個百分點,達到62.5%。這些成果反映了人工智能驅動的生產力提升,帶來成本結構和運營效率的持續改善。我們將繼續專注於嚴謹的執行力和可持續的商業化,以推動長期增長”。
Follow us
Find us on
Facebook,
Twitter ,
Instagram, and
YouTube or frequent updates on all things investing.Have a financial topic you would like to discuss? Head over to the
uSMART Community to share your thoughts and insights about the market! Click the picture below to download and explore uSMART app!

Disclaimers
uSmart Securities Limited (“uSmart”) is based on its internal research and public third party information in preparation of this article. Although uSmart uses its best endeavours to ensure the content of this article is accurate, uSmart does not guarantee the accuracy, timeliness or completeness of the information of this article and is not responsible for any views/opinions/comments in this article. Opinions, forecasts and estimations reflect uSmart’s assessment as of the date of this article and are subject to change. uSmart has no obligation to notify you or anyone of any such changes. You must make independent analysis and judgment on any matters involved in this article. uSmart and any directors, officers, employees or agents of uSmart will not be liable for any loss or damage suffered by any person in reliance on any representation or omission in the content of this article. The content of the article is for reference only and does not constitute any offer, solicitation, recommendation, opinion or guarantee of any securities, virtual assets, financial products or instruments. Regulatory authorities may restrict the trading of virtual asset-related ETFs to only investors who meet specified requirements. Any calculations or images in the article are for illustrative purposes only.
Investment involves risks and the value and income from securities may rise or fall. Past performance is not indicative of future performance. Please carefully consider your personal risk tolerance, and consult independent professional advice if necessary.