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李想：理想汽車(02015.HK)不會請明星代言 今年將嘗試植入式營銷

阿思達克 01-29 13:39
內媒報道，理想汽車(02015.HK)首席執行官李想表示，今年將嘗試於少量熱門綜藝節目、電影及電視劇進行植入式營銷，預期相關營銷費用佔收入不多，同時強調公司不會聘請明星擔當代言人，認為車主將是理想汽車最好的代言人。
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