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領展卓格理:網購與實體零售非兩個只能活一個 共存互補才能實現最佳利潤
阿思達克 04-07 14:03
剛於4月1日履新的領展(00823.HK)國際市場首席營運總監卓格理撰文,分享對後疫情時代管理和營運零售物業和辦公室的看法。 卓格理指,在後疫情時代,需要力求創新為顧客帶來與別不同的購物體驗,以在市場中脫穎而出。而要成為一流的資產管理者,必須了解市場走勢及顧客需要,引入獨特的商戶,為物業注入創新元素,為顧客帶來前所未有的購物體驗。 卓格理指,另一個重要的創新元素,是必須在日常營運善用先進科技,包括推行電子化報表及自動化系統,以提升工作效率。疫情帶給業主及商戶其中一個重要啟示,是彼此唇齒相依的關係。雙方共同經歷了過去兩年疫情嚴峻的艱難日子,作為業主有責任與持份者保持緊密溝通,以充分了解商戶的需要及期望,從而制定更明智的決策及作出更迅速的回應,亦是領展提出的「商業互融」理念。 他提到,全渠道銷售是零售產業的未來發展方向,但不能忽視零售網絡將繼續發揮重要作用。以超級市場為例,「線上選購、線下提貨」的運作模式尤其成功,不少上班族仍然喜歡在回家路上到超市提取已在網上選購的日用品,因這樣就能即時享用。因此,網購與實體零售渠道並不是「兩個只能活一個」的零和遊戲,兩者共存並互相補足,才能使零售商實現最佳利潤。 另外,卓格理指,根據近期的觀察,辦公室市場的租賃引擎已重新啟動,在後疫情時代,全球主要城市的辦公室租賃市場對「品質追求」顯然更見重視。
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