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杉杉品牌(01749.HK)上半年盈转亏至7061.5万元
格隆汇 08-24 18:37

格隆汇 8 月 24日丨杉杉品牌(01749.HK)发布中期业绩,截至2020年6月30日止6个月,公司实现收入3.24亿元人民币(下同),同比减少39.19%;公司拥有人应占亏损7061.5万元,去年则盈利864.3万元,盈转亏;基本每股亏损0.53元;不派中期股息。

2020年上半年,受新型冠状病毒疫情("疫情")对国内消费市场带来的剧烈冲击,服装服饰行业经历前所未有的低迷状态。 

尽管集团快速做出多项成节约举措积极应对疫情带来的不利影响,但由于人工、仓储、店铺渠道等费用支出具有一定的刚性,收入降幅远超成节约,致使集团的净利润同步出现大幅下滑。为应对市场寒冬、重振经营,集团主动求变,提出"向运营要效益、向创新要增量、向机制要活力"的年度经营方针,通过渠道优化、产品及供应链调整、布局新零售场景、组织架构调整与机制改革等多种策略来稳定业务基盘、改善公司整体运营效率。

在渠道管理方面—为应对疫情的持续影响,集团根据店舖的经营表现,对终端渠道进行了相应的结构性调整:(1)优化分销商体系,取消业绩较差的分销商授权资格,同时积极拓展优质分销商在空白市场的布局和现有市场的替代;及(2)优化调整直营终端,主动"瘦身",关闭亏损、低效的门店,同时对优质门店积极改善升级,包括形象升级、陈列升级以及强化终端零售培训等。

集团零售网络由截至2019年12月31日的1,280间调整至截至2020年6月30日的1,075间,其中,FIRS559间,SHANSHAN504间,LUBIAM12间,三个品牌零售店铺总数减少约为16%。

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