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淘寶「造物節」將在四城市舉行 結合虛擬互動展覽和商家公路之旅
阿思達克 07-30 17:04
淘寶將舉行「造物節」,並宣佈推出全新的創意商家評選機制,冀支持優秀的年輕造物者及小商家,今屆活動採用全新形式,結合線上線下,將虛擬互動展覽和商家公路之旅集於一身,把淘寶造物節的特色商家和作品,透過主題大篷車由杭州出發帶到西安、成都及武漢,在四個城市與造物節粉絲近距離交流。

創意商家評選機制將由行業專家組成的第三方評判團,對過去五年參與淘寶造物節的特色商家評分,為近200名商家頒發分成四個級別的數碼獎章。

阿里巴巴(09988.HK)首席市場官董本洪指出,全新的評選機制冀鼓勵原創性和創造力,造物者通過參與淘寶造物節可以獲得全年的業務推廣資源,進一步帶動他們的業務及客量增長。他續指,為滿足不能到現場的用戶需求,造物節過往亦會在淘寶APP上進行直播,包括由造物者現身說法或由網紅及傳媒進行直播等,而今年造物節的車隊分別會在四個城市的中心廣場以室外派對形式舉行,亦會舉行直播供APP上的用戶觀看。他又指每年舉辦造物節後都會收到不同城市的政府或用戶邀請,希望可在當地舉辦造物節,而拓展至港澳地區亦是很可能的選擇。

董本洪指,疫情發展近半年,認為網絡發達令用戶在疫情下的生活獲支持,留意到用戶的購買量等亦有增加,而線下商店亦能透過網絡維持經營,但他強調造物節並非為賣貨而生,而是希望鼓勵有創意的商家與粉絲互動,形成淘寶上的社交、內容新生態。

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