格隆汇与CIC灼识咨询联合发布《下注中国·中国游戏行业蓝皮书》
7月29日下午，格隆汇与CIC灼识咨询联合举办《下注中国·中国游戏行业蓝皮书》线上发布会，通过格隆汇APP及汇路演APP进行线上直播。
CIC灼识咨询咨询总监姜骁潇先生出席本次发布会并发表演讲。
本次发布会上格隆汇与CIC灼识咨询联合发布的《中国游戏行业蓝皮书》为《下注中国·行业蓝皮书》系列第三本蓝皮书。双方还将在未来一年内共将发布十二份不同行业的蓝皮书，覆盖各个领域。
灼识咨询研究总监姜骁潇简要介绍了本次发布的《中国游戏行业蓝皮书》概况。全书分为四大章节，包括中国游戏行业分析、二次元游戏行业分析、电竞行业分析及附录：游戏概念股及主流企业梳理，对手机游戏产业链及商业模式、中国游戏市场的驱动力、游戏IP的重要性、二次元游戏及电竞行业的市场前景等问题作详细介绍。
姜骁潇表示，2019年中国游戏的市场规模约为2,755亿元，其中手机游戏占整体游戏娱乐业市场规模的约73.9%，手机游戏已成为游戏娱乐市场最重要的游戏方式。而游戏市场规模逐渐扩大的驱动力包括：用户付费意愿提升、新型付费方式刺激消费、直播导流、硬件设备升级、5G网络的快速发展这五大因素。
姜骁潇表示，游戏IP的重要性日益剧增，目前IP游戏占手机游戏市场份额达到64.2%。其中二次元游戏是典型的IP游戏代表，二次元用户以90后及00后为主，二次元用户根据所喜爱的作品/内容载体为界，对于自身认可的作品付费意愿极强。其中的代表作网易出品的《阴阳师》，已经推出动漫、漫画、决战平安京等同IP衍生作品继续打造阴阳师IP，获得了丰厚的回报。
演讲的最后，姜骁潇还简单介绍了电子竞技行业，电子竞技被国家体育总局正式归为体育竞技的一种，我国电子竞技产业目前正处于蓬勃发展阶段。近年来电竞行业规模不断扩张，中国电竞用户预计将于2024年达到5.5亿人，电子竞技产业链也正在形成规模效应。
发布会最后，格隆汇与CIC灼识咨询联合公布了“游戏行业优质公司榜单（上市公司）”与“游戏行业优质公司榜单榜单（非上市公司）”，腾讯控股、创梦天地、网易等31家公司入围上市公司榜单；字节跳动、阿里游戏、米哈游网络等非上市公司则入围游戏行业非上市公司优质榜单名单。
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