《大行報告》匯豐研究料內地「618」購物節可成阿里巴巴(009988.HK)主要催化劑
匯豐環球研究近日發表報告表示,於上月25日至27日為阿里巴巴(09988.HK)舉行視像非交易路演,公司分享了其多元策略以提升市場份額,該行對阿里的競爭優勢及盈利快速增長均感到正面,公司指佣金收入已回復至17至19%,公司旗下客戶管理收入(CMR)於2021財年下半財年增長加快,而公司亦藉多元策略拓展市場,如推「聚划算」(團購網站)、「淘寶特價版」、「閑魚」(二手產品交易平台)。
該行指,中國618(6月18日舉行)大型購物節將是阿里巴巴主要催化劑,指參與品牌逾10萬個以上,該行估計快速消費品將擴展,會吸引更多消費類電子產品消費。
匯豐環球研究料公司佣金收入已復甦,料阿里巴巴旗下天貓本季以來(約4至5月中)總商品交易額增長回升至29%(對比去年12月止季度24%),其中快速消費品及消費類電子產品銷售強勁。該行維持對美國上市的阿里巴巴(BABA.US)「買入」評級,上對其目標價由243美元升至256美元。(wl/k)
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