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港股异动丨阅文集团(0772.HK)五日累涨33% 憧憬与腾讯合作进一步释放IP价值
格隆汇 05-19 10:01
格隆汇5月19日丨阅文集团(0772.HK)涨4.23%,报49.25港元,有望收获五连涨,期间累涨33%,总市值超500亿港元。阅文近月经历高层更迭、作者合同风波,腾讯管理层回应一系列事件称,集团数字娱乐战略一贯保持一致,腾讯团队接手阅文后,会继续驱动阅文的核心价值,未来也会尝试免费阅读模式,冀达到平台作家及消费者的双赢。意味阅文未来发展与腾讯紧密联系,市场憧憬其合作使IP价值得到进一步释放。腾讯方面指,希望通过免费阅读和付费阅读的模式来获客,并藉此给作家以分成和扶持。同时,将头部IP变现,包括改编成影视作品、游戏等,为数字内容带来更多附加值。也希望阅文与腾讯视频、腾讯游戏业务有更好的合作。

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