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利宝阁集团(01869.HK)携手上海盒马开拓上海餐饮外卖及送餐市场
格隆汇 01-09 17:15

格隆汇1月9日丨利宝阁集团(01869.HK)公告,除公司于2019年12月16日就集团与阿里巴巴集团控股有限公司在深圳地区展开合作刊发的公告外,集团与阿里巴巴集团旗下成员公司上海盒马网络科技有限公司(上海盒马)于2020年1月9日签订为期三年合作协议。该合作协议让集团透过结合实体店及电子商贸平台创新线上线下(O2O)零售模式进入上海迅速增长的餐饮外卖及送餐市场。

根据合作协议,公司将在上海盒马鲜生实体店推出公司品牌产品及在特定上海盒马鲜生店独家向顾客提供即场烹制粤式点心,以及提供点心、汤水、甜品及节日食品等具特色的菜式。上海盒马鲜生则为本公司提供全面的线上线下平台、场地设施及技术支援,当中包括营销推广、线上销售渠道资源协调、潜在客户开发、线上线下(O2O)渠道建设等。

根据合作协议本公司承诺在2020年12月31日前在盒马鲜生店内设立不少于十家店舖。公司将透过充分利用盒马鲜生品牌知名度及高客流量以吸引更多年轻人,并设立多渠道销售有效地渗透中国外卖及送餐市场。透过推出本公司粤式点心及其他招牌菜式上海盒马鲜生将会提供其上海顾客崭新的购物体验。由于本公司于盒马鲜生内舖位楼面大大小于现有传统高端粤菜酒楼楼面,投资成本会大为减少,并让公司转型到轻资本商业模式。

是次合作让公司商品化利宝阁品牌驰名烧味及菜肴,把握中国新一代庞大线上线下零售餐饮市场巨大商机。此外,订立合作协议亦能够使本集团与阿里巴巴集团间的业务合作从大湾区扩展至上海地区。

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