波司登(03998.HK)19/20财年前九个月核心主品牌“波司登”零售额增逾三成
格隆汇1月6日丨波司登(03998.HK)公布,2019/20财年是集团战略转型的第二年,集团坚持"聚焦主航道、聚焦主品牌"的战略方向,品牌方面,不断提升品牌势能,丰富品牌内涵;渠道方面,优化渠道结构、提升终端形象;产品方面,重视研发设计、优化产品品质;零售运营方面,持续精细化运营,提升购物体验。通过对品牌形象、渠道建设、产品创新及零售运营持续全面升级,有效提升并强化消费者对波司登"羽绒服专家"的认知。尽管2019年11月份以来,"暖冬"情况异常明显,且中国纺织服装行业在过去几个月的业务表现均呈现疲软势态,但集团的品牌羽绒服业务仍得以稳定健康增长。
2019/20财年前九个月,品牌羽绒服业务项下的核心品牌-波司登的累计零售金额较2018/19财年同期比较录得30%以上的升幅。
2019/20财年前九个月,品牌羽绒服业务项下的其他品牌的累计零售金额较2018/19财年同期比较共计录得40%以上的升幅。
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