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新沣集团(01223.HK)完成收购国际运动品牌 SKINS 品牌全球商标及专利
格隆汇 12-12 17:38

格隆汇12月12日丨新沣集团(01223.HK)发布公告,集团已完成收购国际运动品牌—SKINS于全球拥有超过900个不同类别的商标及专利,其中包括SKINS产品的核心技术专利、设计专利及全部商标;享有在全球开发、生产、推广及销售SKINS商品的权利等。集团将充分发挥全球化经营的优势,重新组建研发和运营团队,提升SKINS品牌的核心竞争力。

根据披露,SKINS是一个专为运动员和体育爱好者设计及制造压缩运动服的品牌,压缩功能有助人们预防水肿和促进愈合,以及治疗运动后的肌肉疼痛。目前在全球销售逾160种压缩产品,适用运动包括跑步、健身、瑜伽及三项铁人等。

公告表示,多品牌经营是集团为充分把握全球市场而采取的主要战略之一。SKINS拥有独特的品牌定位及目标客户,与集团目前经营的品牌组合形成协同效应,相信未来将具备强劲的增长潜力。与此同时,集团现正计划与一家国际商业巨擘成立合资公司,共同经营SKINS品牌以拓展全球市场,藉此深化集团在体育服装市场(包括“健身”、“游泳”及“休闲服饰”)的业务领域,进一步提升集团的盈利能力及可持续发展能力。

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