莫雷事件繼續發酵 花15億美元買版權的騰訊承壓股價衝高回落
格隆匯10月8日丨騰訊(0700.HK)今日衝高回落,盤中一度漲1.49%至327.6港元,但最終漲幅收窄至0.31%,報323.8港元,最新總市值3.09萬億港元。
休斯頓火箭隊總經理達雷爾·莫雷的不當言論,令NBA所有在華商業夥伴手心捏汗,堪稱NBA美國以外的最大合作伙伴騰訊自然會受到一定影響。10月6日晚間,騰訊體育稱將暫停火箭隊的比賽直播與資訊報道,並表示可以為球迷更換所支持的主隊。
剛剛,騰訊體育決定為2019年9月7日之後開通火箭球隊特權包,且還未更改球隊包選擇的用户進行退款,同時宣佈即日起暫停NBA季前賽(中國賽)的轉播安排。
據悉,2015年,騰訊以5億美元買下NBA 5年獨家數字媒體轉播權;2019年,騰訊與NBA續約,以15億美元購得NBA2020年到2025年獨家數字媒體轉播權。
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